Doing the job properly

The straight path to success: Tony Sulimro (Owner of San Lim) and his Head of Production Nguyen Dinh Khanh. To the left and right: Tran Hoia Son and Chung Van Dang (Michael Weinig Asia)

Vietnam is among the “Tiger countries” of South-East Asia. San Lim Furniture is one example of the impressive growth in the region. The company's factory halls contain more WEINIG technology than the Expo Center in Tauberbischofsheim. 

With GDP growth of more than six percent in 2016, Vietnam was among the fastest-growing nations in the world. The furniture industry is a significant contributor to the boom. San Lim Furniture is one of the companies in the sector that has particularly succeeded in exporting high-quality products to North America. During their rapid expansion in recent years, they have also invested in production technology. In doing so, they have set out a clear path: Only the best and only a complete solution from a single source. Their search for a partner who could fulfill these requirements led San Lim almost inevitably to the WEINIG Group. Owner Tony Sulimro underlines: “The brand name and the pioneering technology were instrumental in our decision.” Outstanding service was another key factor according to the customer. In our Singapore subsidiary, WEINIG has a point of contact in the region with an excellent track record. In 2015, San Lim purchased 14 machines and systems covering almost the entire value chain in wood processing. The spectrum ranges from an automatic moulder and tool grinding machine to an optimizing cross-cut saw and CNC center as well as automation and scanner technology. “With this production line, San Lim is a technological trailblazer in the region,” says Anthony Teo of Michael Weinig Asia. The company’s experiences with the highly-efficient technology have been positive from the outset. So much so that San Lim ordered another 16 machines in 2016. “Such confirmation of customer satisfaction may be almost unique worldwide,” beams Anthony Teo.